Our Team

LoganLea Consultant Profiles

Ian Sterritt

Ian Sterritt is an innovation expert, specialising in market entry and product commercialisation. Ian has taken several products and services from initial ideas, through internal and external investment, to successful launch. He regularly assists clients with market analysis, sales strategy development, partner engagement and market rollout.

Ian was responsible for the launch of Satellite Navigation in the UK, building partnerships between major electronics manufacturers such as Philips and automotive companies including Ford, BMW and General Motors. He also created the go-to-market strategy for one of the UK’s first mobile phone location based ventures, building strategic alliances with Vodafone and O2. Ian took a position as Sales and Marketing Director in the venture following a successful fundraising.

Ian’s engineering background and experience at Sales Director level within automotive and other engineering industries mean that he is ideally placed to assist in technical sales environments.