Skills and training
Skills and training
Salespeople must have the right selling, relationship development, prospecting and other skills to find, develop and close deals. The sales skills and competencies required by the organisation often change over time in line with changes to strategic direction or market conditions.
A clear competency framework against which sales teams are regularly assessed will maintain and improve performance, as well as providing clear structure to support reward and promotion. Ensuring there are consistent, standard presentation materials and support collateral also delivers major benefits in ensuring salespeople operate best-practice.
At LoganLea we take a refreshingly practical view when it comes to training. Our team has managed a variety of sales teams and seen the best, and worst, sales training. We know what works and we know how important it is to develop the most effective skills for each sales role. The type product and service mix, customer type and market conditions all impact the skills needed to perform at the top level. We take all this into account when assessing training needs, so we develop training programmes matched to the specific needs of each team member and each role.
As well as tailored course matter, our clients require several different delivery styles. LoganLea regularly delivers one to one focused training, coaching and ongoing mentoring as well as dynamic group sessions. Because our team consists of ex-Sales Directors and managers as well as dedicated trainers, we deliver as much support to Sales Directors and Sales Managers and channel partners as we do to front-line sales staff.
For customers wanting a comprehensive training solution, we build end-to-end Sales Academies. LoganLea has built Sales Academies for several major international clients, covering every relevant competency area and linked directly to performance management, career progression and staff reward and retention frameworks.
LoganLea’s Skills and Training services include:
- Competency benchmarking against business plan/strategy
- Skills needs analysis
- Tailored sales and customer service training courses
- Commercial awareness appraisal, market and competitor knowledge building
- Competency Framework development
- Sales Academy build
- Presentation materials and sales toolkit development
Whether you are looking to hone skills in a particular area, or build a full Sales Academy, LoganLea can deliver the most effective training based on the needs of your staff, your business and your customers.